Transformers Toys and Collectibles

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Transformers is the name of a line of toys produced largely by Takara and sold outside of Japan by Hasbro from 1984 onwards. There have also been a number of spin-offs based on the toys including a Marvel comic book series, an animated television series that began airing in 1984 (Transformers series) and a feature-length movie, Transformers: The Movie. The original series was followed by a number of spin-offs with varying levels of popularity.

A Transformer is an intelligent robot (usually a large humanoid, though there are many exceptions such as animal forms) that is able to "transform", reconfiguring itself into a common and innocuous form, such as a car, airplane or animal. The taglines "More Than Meets the Eye" and "Robots in Disguise" reflect this ability.